Master Diploma in Digital Marketing Course Module
Blogging/Content Writing
Highlighted topics – Keyword research process, Content research brainstorming, Content distribution methods with LIVE Casestudy of Your story founded by Shraddha Sharma
Fundamentals of Marketing/Sales/Inbound Marketing
Highlighted topics – STPs, Buyers Persona & Buyers journey, Practical case study on Hiranandani Builders
Graphic Designing
Highlighted topics – Fundamentals of structure, layouts, colours & templates, Meme & Animation designing with strategies to get 1st client for graphics with Proposal & pricing.
Website Creation
Highlighted topics – Website & its core components, Wireframing, User behaviour & integration into website, LIVE Website creation by all the students.
Search Engine Optimzation (SEO)
Highlighted topics – History of Search engines, SEO Factors & detailed process, Tools & preparing proposal for prospective clients with presentation & more.
Email Marketing
Highlighted topics – Types of EmailMarketing campaigns, Email copy design, Email segmentation & Automation, Email Campaign analytics & more.
Funnel & Automation
Highlighted topics – Foundation to build Profitable funnel, Types & stages, Automation tools & strategies with LIVE Case study of Zoom car.
Social Media Marketing
Highlighted topics – Running Paid ads campaign across Digital Platforms ie. Facebook, Instagram, Twitter, Linkedin, Quora, Spotify, Snapchat etc., 40+ Social Media Analytics metrics with Tools to manage client’s Social Media Campaigns.
Google Adwords/SEM
Highlighted topics – Understanding google Adwords structure, Running LIVE Search, Display, Youtube, Shopping campaigns, Remarketing campaigns, Advanced Bid adjustment strategies, Tracking performances/conversions & more
Youtuber/ Vlogger/ Influencer Mastery
Highlighted topics – Process to identify niche/passion/interest areas, Strategies to create B2C/B2B Connect to increase followers, Tools/Equipments needed with Case study of Popular Influencer/Youtuber/Vloggers across Asia
Video Editing/Marketing
Highlighted topics – Creating mobile optimised video with tools, Video SEO, Social Video strategies & more
Freelancing Mastery
Highlighted topics – How to get Freelancing Projects, Various Online Platforms to get Freelancing Projects, Important Guide on how to Approach the Client & get the Project by beating your Competitor, Freelancing & Personal Branding.
Artificial Intelligence with Chatbot creation (Facebook & Whatsapp)
Highlighted topics – Introduction to AI, ML & Deep learning, Application of AI in Digital Marketing (Content generation, speech recognition etc.), Building , AI Chatbot, AI Capstone Project & more
Integrated Digital Campaign Management (LIVE Project)
Highlighted topics – Best Practices of Integrated Marketing, Steps to build Perfect Integrated Marketing Strategies – Case studies of Integrated Digital Marketing Campaigns
– Airtel, OLA, Amazon etc.
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